Brand name

        The Brand name I like to analyze is Adidas.
1. Adidas is a major German-based sports apparel manufacturer and parent company of the Adidas Group. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.  The name of the product comes for her producer Adolf "Adi" Dassler. 

2. The name was not transleted  into romanian because is a global product and if we would change or translate its name it would not be the same product.

3. In my oppinion the name bring positive conotation because of the intersesting commericials about it. Adidas is one of the most popular sport product and has a good quality.


4. The product I would like to introduce on the market is a sensual perfume. It will contains vanilla, passion flower and vetiver. It will be seductive, sensual and captiving. The name of my perfume will be  SENSUAL. It will draw you into a world of seduction with its captivating notes. It’s a helix of sensuality whose notes are intimately blended. Passion Flower embodies sublime femininity and makes an extraordinary radiant, bright, and youthful impression. Vanilla clings to skin to tempt and entangle with creamy softness and mouth-watering seduction. Warm Vetiver is surrounded by Passion Flower—to create a deep and lingering sensuality. I chose this name because the perfume it`s make you feel sensual. 




What is your oppinion about ADIDAS? and about my SENSUAL perfume? :)